If you keep track of all of your marketing efforts in your calendar, layering in your actual sales numbers can help you determine what’s working and what’s not making much impact.
When you see a spike in sales (or a dip), you can visually correlate that with the marketing efforts that immediately preceded it. This gives you a good first gut check of which efforts to analyze a bit more.
Further, tying sales into your marketing calendar makes for an easy to share team report, showing what marketing efforts are happening and what the daily results are.
Of course, if you do this manually you’ll have to remember to update your numbers in your calendar. The good news is you don’t have to. MashApp will automatically update your daily sales totals from leading ecommerce software to your Google Calendar.
Connect Your Calendar to Shopify, WooCommerce and More
MashApp is the tool to use when you want to bring all of your marketing efforts and results together into simple reports. With our ecommerce connections, you can hook up Shopify, WooCommerce, BigCommerce, Amazon and other ecommerce software.
When connected, MashApp will monitor your ecommerce sales and provide you with daily totals. Those totals will be added directly to your Google Calendar, where you can easily compare them to your marketing efforts.
This is all possible thanks to our simple integration to Zapier. As long as you have a Zapier account (free or paid), you’ll be able to hook up MashApp to a large number of ecommerce or shopping cart tools. The great thing is, you won’t have to do a lot of configuration. Using our pre-built connections, you’ll just need to authorize your software of choice with MashApp and click through a few steps to get everything set up.
Daily Sales As They Happen, Saved Forever
While there are a lot of ways to track your sales, having them show up on your calendar has several benefits.
- You are already using your calendar throughout the day
- Your calendar is easily shareable with your team
- You can compare today’s sales with your history of sales at a glance
- You can quickly cross reference spikes and dips with your marketing campaigns
MashApp will update your calendar with your sales as they happen, so it will always be up to date. If you share your calendar, this makes for a great reporting tool for managers who need to check in on numbers throughout the week.
Beyond the real-time reporting convenience, your calendar is also a great place to maintain an easy to view history of sales. It won’t give you a trend line (look to future MashApp reports for that), but it provides a history that you can look back to for a moment in time analysis of your sales. For instance, if your are curious how your Black Friday sales compare to your New Year’s Day sales, you can very quickly look up that information. It will always be there for you, right on your daily calendar.
Try MashApp Out
If any of this intrigues you, consider starting a free trial of MashApp. You can connect to your ecommerce software, plus hundreds of other tools via our Zapier integration.