For the last few months, the MashApp team has been working on solving this problem:
How do we know what’s working and what’s not with our marketing efforts?
It’s kinda a big question. Most people struggle when it comes to attribution. Unless you have a dedicated data scientist on your team, it can be hard for a growing business to make sense of it.
At MashApp, we are hoping to combine the power of AI with the gut instincts of good marketers. In the (near) future, businesses will need a healthy bot to brain ratio to make the best of marketing. We have a lot of ideas for helping marketers bridge the gap of understanding with the help of AI. Yet, all things must start simple.
That’s why we’re building a Google Calendar add-on.
The idea came from a struggle we’ve had in the past. As with most companies, we’ve tried all sorts of marketing tactics, usually many at once. We would often notice spikes or dips in conversions and would want to dig into why they happened. One way we tried to do this was by keeping all our marketing efforts on one central calendar.
In theory, this is easy. In practice, it’s a mess. People would forget to post important things. Some updates could be automated, while others had to be done manually. Still, it was useful to be able to look back and see if there was a major campaign, or a site outage, or whatever. This was one tool we would use to try to better understand our marketing.
It would be even more useful if everything appears on the calendar automatically with a Google Calendar add-on. Bots are better at remembering these things than us, let’s face it.
That’s what we are working on now. At first, it will be a small tool that will let you hook up your marketing tools to your Google Calendar. You’ll be able to do this with a couple of clicks. This is about saving time, after all. Once hooked up, you’ll be able to see marketing stats and sales right on your calendar.
This means you can glance back at the week and see your daily sales right next to your email campaigns, Adwords, Facebook ads, and more. When there are spikes or dips in your sales, the calendar should help you see why. Beyond that, it will be a great reporting tool to share with your whole team. Share what marketing is occurring, along with daily sales totals.
If any of this interests you, be sure to sign up for free early access. We’ll have a few open slots available soon to try out our Google Calendar add-on. You can request your free early invite right here.