We began this journey in the atypical way that is typical of start-ups. We began in the middle.
We are a small group of entrepreneurial data nerds and engineers from the CRM company Batchbook who have been working together for over 5 years to build technology to help small businesses succeed. What started as a side project building out automation to let our customers connect more with their customers has bent and twisted and pivoted into a new project.
World, meet MashApp.
MashApp is a tool that helps small business marketers decide which of their campaigns are working and which are not. We’re building better tools that easily and efficiently track the many advertising, SEO, retargeting, email marketing, social and other marketing campaigns as soon as they are published and display them all in one place. And using artificial intelligence, our bots identify patterns of campaign activity that lead to a successful sale and make marketing recommendations based on those findings.
We have two goals with MashApp:
- Teach machines to help small businesses make better decisions.
- Teach people how to learn from machines.
We believe brains and bots work better when they work together. You can’t replace the creativity and the inspiration of good marketing strategies with automated messaging or pre-programmed campaigns. Machines should not take over the message. But machines can do a much better job of judging the success of the message. They don’t rely on hunches or intuition. They are not prejudiced by past failures or blinded by past successes. They read data. They base decisions on fact.
The bots we are building are continuing to learn with every new piece of information, every new campaign, every new technology, every new inspiration. They are learning what is still working, what has stopped working and what will likely work in the future.Join us in building this bold new relationship where smart machines and smart marketers build a beautiful future together.