When we set out to build MashApp, one of our main goals was to make it easy for someone like you to connect their various marketing apps to get better insights. The thing is, everyone uses a lot of different apps. Building integrations to all of them would take all of our time. Fortunately, a tool already exists that makes connecting to over 1000 apps possible. That tool is Zapier, and we’re building it into MashApp.
Zapier is a tool built around integrating apps so you can take data from one and share it to another. At MashApp, we want you to be able to use the data from all the apps you use in your day to day marketing activities to make better decisions. For example, we can show you data on your daily sales in your Google Calendar, so you can have a clear and consistent report and react more quickly to changes.
Our integration with Zapier lets you hook up to any of over 1000 apps and bring that data into MashApp. This includes things like:
- Leads from webforms
- Sales from ecommerce stores
- Subscribers from email marketing software
- Social posts
- Blog posts
- Mentions of your brand
- Visits to your site or landing page
MashApp will collect all of this data and report it to you in simple, easy to understand ways. For right now, you can see this data as events on your Google Calendar. Since you’re in your calendar every day, this gives you quick access to things like daily sales and which social updates were posted in the last week. Eventually, we’ll be providing even more insight from your data, all with the intent to make it easier for you to understand what is working and what isn’t.
Our goal is always simplicity. If you have to spend hours figuring out how to get reports on your marketing data, it’s not worth it. That is why we are making it easy for you to hook up to your apps via Zapier right from within MashApp.
Soon, you will have access to many connections when you log in. You’ll be able to choose the app you want to connect to and get it all hooked up with our pre-built Zapier template. After you authorize Zapier and your marketing tool of choice, you’ll just have to click a few buttons and you’ll start seeing your data come through to MashApp and your connected Google Calendar!
Of course, you can also connect any of the 1000s of apps available in Zapier to MashApp by logging in to your Zapier account. You’ll have two options. You can record your marketing campaigns as events. This will show things like Twitter posts, WordPress blogs, and Facebook updates on your calendar. You can also record your conversions. This will help you track daily totals for things like sales, page visits, leads and more.
Chances are, you’ll be able to find a bunch of the essential marketing tools you use in Zapier. And with our simple connection, you’ll be able to start getting a handle on the important things. MashApp will show you a history of what marketing campaigns went out each day along with daily totals for all of your important conversions.