As a digital marketer, you are using a lot of different tools to attract attention, build interest, and finalize sales. Most of these tools have some level of tracking built in. But, unless you like spending hours every week updating your own spreadsheets, there isn’t always an easy way to view data from all of these tools in one place.
With MashApp, we are building a tool that gives you clear insight into all of the things related to your online marketing and sales efforts. The current focus of this is a calendar integration with Google Calendar that automatically records key info from your marketing and sales tools.
Starting today, you can connect any of the 700+ tools integrated with Zapier to MashApp. When you connect these tools, we’ll start automatically updating your Google Calendar with data about when marketing campaigns start, when posts get published, and what your daily totals look like for important goals like pageviews, sign ups, and sales.
Zapier is a tool that helps users connect different software together. It’s extremely useful as an integration tool. For our integration, we wanted to offer the simplest possible set up. To that end, you’ll have access to a lot of Zapier connections from right in MashApp that will all be very simple to set up. Of course, you’ll also be able to log in to Zapier and set up your own custom integrations.
Track Marketing Campaigns
You will be able to connect your marketing tools, such as social networks, email marketing software, blog, digital ads, etc. to MashApp to record campaigns. These will be recorded as events and will be automatically added to your connected Google Calendar. This is an easy way to keep track of all the different marketing efforts that are taking place.
See Daily Conversion Goal Totals
You’ll also be able to connect to tools to keep track of your marketing campaign results. This will help you stay on top of important daily numbers like page views, form fills, newsletter sign-ups, and sales.
Conversion goals will be aggregated throughout the day and posted to your calendar as a daily total. This will give you a quick look at daily totals right alongside your marketing campaigns.
Pulling it All Together
This integration with Zapier is a huge step forward for MashApp. Now you’ll be able to start to collect data on many of the tools you are using to run your marketing campaigns. While you have access to deep stats on each platform, it’s hard to pull out some top-level insights across all of your campaigns. Now you will be able to look at everything on your calendar to get a better sense of your active campaigns and how your conversion goals are performing.